"Son, who did you plow? Who gave you water you? The result has come. For too long, streaming services overlooked African music. But now, realizing Africa is culturally taking off, major platforms are hosting the genre, helping ignite a revolution.
When Biniam first heard afrobeat emanating from African nightclubs, it seemed hidden, tucked in dark corners. But now streaming services spotlight how afro beats became one of Africa’s biggest cultural exports.
On June 22, Spotify launched a website dedicated to Afrobeat’s “Journey of a Billion Streams.” The genre dominates playlists everywhere, with over 13 billion streams in 2022. Countries like the US, UK, and Nigeria remain the biggest consumers, but France, Netherlands, and Mexico cannot get enough of Rema, Ayra Starr, and Burna Boy.
Global media outlets sign African artists at a record pace while “Tik Tokers” spread the vibes across borders. Internet penetration on the continent remains relatively low yet culturally, Africa is taking off worldwide.
The rhythm triggers something in Biniam, unlocking a revolution long overdue. Afrobeat pulses through his veins, breathing new life and joy. The catalyst has begun. The Afrobeat revolution spreads its infectious beat across the globe, as the rhythm calls to us all.
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