One of the tour operators and board member, Dana Santucci said “our customers will be looking forward to visiting the country when we let them know the hospitality of the people and the culture of the country.”
Ethiopian Airline CEO, Tewolde Gebremariam said on his part it is a good opportunity to establish a partnership with the association “since we are planning to launch a campaign of promoting Ethiopia as a tourist destination in the United States.”
United States Tour Operators Association has 10 million customers that tour all corners of the world and spend about 10 billion USD.
Founded in 1972, USTOA is a professional, voluntary trade association created with the primary purpose of promoting integrity within the tour operator industry.
The association is not a tour operator and it does not conduct tours, but the member tour operators do the job.